Aedgency joins IAB Italy

Aedgency, the European performance-marketing specialist, has announced its affiliation to the Italian chapter of the IAB (Interactive Advertising Bureau), the association that represents companies working in all areas of digital advertising in Italy.

“Italy is Aedgency’s fastest growing local market, and joining the IAB represents a step forward to make further progress here”, said Vincent Labey, Aedgency Founder. “The IAB is a highly respected trade body that is at the forefront of the digital market, so it’s a natural partner for a young and growing company like Aedgency”.

Aedgency demonstrated its commitment to the Italian market and the IAB through its participation in its digital advertising show, IAB Forum Milan, where visitors were able to get an introduction to Aedgency’s full product suite at its booth. The event gave the Italian media and business representatives the chance to meet members of Aedgency’s multinational staff, which now covers more than 22 nationalities.

“Reaching out to the Italian market has proved very exciting”, said Angela Carson, Head of Communication & PR. “We were able to meet many qualified visitors who were interested in our performance-based marketing offering. The two-day event in Milan was attended by industry leaders and key local market players and our participation enabled us to learn more about the Italian scenario thanks to dozens of one-to-one meetings.”

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