Aedgency Now Speaks Italian As Well!

Milan - Aedgency, European specialist in performance-based marketing, has announced the launch of its website in Italian, seeking to reinforce its presence in Italy.

It is available at www.aedgency.com/it. Also available in French, Spanish and German, besides the “classic” English, Aedgency thereby aims to consolidate its position as a European player and to raise the company’s profile in the various countries in which it operates.

Operating for some time on the Italian market, Aedgency offers services and strategies to connect brands with e-buyers by means of privileged communication channels such as contextual offers, email marketing and Aedgency publishing.

To reaffirm its commitment to deliver innovative solutions and technologies, Aedgency recently introduced active segmentation to its email marketing service, affording marketers the opportunity to reach users who have opted-in to receive targeted offers via email within twenty-four hours of them running a specific web search. Individuals are then categorised into interest groups based on their preferences and graded on their likelihood to convert, thereby allowing a marketer to deliver relevant offers to the right audience at precisely the right time – when they are shopping online.

The establishment of the various language sites in the countries in which Aedgency operates is yet another step towards consolidating the relations between brands and consumers. The Italian version of Aedgency’s website is available at the following address: www.aedgency.com/it.

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