Aedgency reveals its vision for online marketing at the 2009 edition of the OME Forum in Madrid

Barcelona – Aedgency, European specialist in performance-based marketing, has    announced its participation in the forthcoming Online Marketing Spain Forum in Madrid on 1 and 2 April, as    sponsors in the Digital Marketing category.

Vincent Labey, CEO of Aedgency, will address the conference with his presentation on “Traditional Marketing is Dead: Five Best Practices for Staying on Top”.

The OME Forum is the main online marketing event in Spain. Each year, pioneers in the sector attend the  event to present their current strategies and case studies on online marketing practices. At the 2009 edition,  the main market players will present attendees with an insight into the prospects for future growth in the sector.

In his conference session, Labey will offer a pragmatic vision of digital marketing, geared towards meeting  the growing demand for granular targeting from consumers, replacing traditional banner ads and ensuring users are no longer spammed. The difference between the current advertising approach adopted by most companies and e-buyers wishes to receive personalised offers will be highlighted by illustrating the five best practices for developing successful online marketing campaigns.

Aedgency’s exclusive, proprietary technology performs split-second data analytics and behavioural segmentation, thereby delivering offers to consumers for the products and services they want at just the right time – when they are shopping online. Labey’s presentation will offer a vision, based on Aedgency’s experience and excellent results, on the emerging trends of online marketing initiatives in the forthcoming months.

Aedgency has recently realigned its online marketing services towards a results-driven model to broaden and enhance its range of digital marketing services under the Aedgency-branded EDGE channels.

Aedgency offers privileged communication channels between brands and online consumers. The company’s integrated technology suite offers a range of marketing channels including contextual offers, Cashback and email marketing. Aedgency sets itself apart from its competitors by way of an effective and innovative analytics engine that allows granular targeting across all of the EDGE Channels.

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