Aedgency unveils new online marketing channels with rebranding and new website

Barcelona – Aedgency, European specialist in performance-based marketing specialist, is    realigning its online marketing services towards a purely results-driven model.

This redirection, implemented  to broaden and enhance its range of digital marketing products, is accompanied by a rebranding of its services, now named the EDGE Channels, under the Aedgency brand. Furthermore, the company has rolled out onto the UK market and has invested in maximum web presence to help its clients better understand how to deploy Aedgency’s EDGE Channels to maximise results.

Aedgency’s services provide privileged communication channels between brands and online consumers. Its exclusive, proprietary technology enables a range of marketing channels, including contextual offers, Cashback and email marketing. Aedgency sets itself apart from its competitors by way of an effective and  innovative analytics engine that allows granular targeting across all of the EDGE Channels.

Vincent Labey, CEO of Aedgency, explained: “During this period of global economic downturn we have a very pragmatic vision of online marketing. Our exclusive technology-based strategy focuses on data analytics    and behavioural segmentation. This allows Aedgency to offer our customers personalised services for their specific needs, helping us to increase conversion rates and drive clients’ profits.”

With its launch into the UK, Aedgency now delivers an opt-in user base of over 12 million consumers across    five European countries, providing market-specific expertise in each of these countries. The Aedgency website has been redesigned to enhance its usability and content, and better demonstrate how advertisers can fully leverage one or more of the company’s EDGE Channels. The new website is available in English, and Spanish, French, Italian and German versions are to follow shortly to optimise Aedgency’s presence in each of these markets.

Notes for editors

The privileged communication channels offered by Aedgency in each market include:

Contextual Offers: By generating its own traffic in Europe, Aedgency offers smart targeting to enable segmented offers on the basis of context.

Email Marketing: Aedgency helps brands engage with consumers directly by sending relevant offers direct to a user’s inbox within twenty four hours of them running a web search on similar products or services as identified by Aedgency’s analytics engine.

Aedgency Cashback: Consumers receive contextual offers from vendors in Aedgency’s shopping network either through the customer-facing web portal Deenero or via a downloadable toolbar.

Aedgency Publishing: Aedgency generates its own web traffic in Europe through its ad-sponsored software division, installing and monetising over 3 million opt-in entertainment applications each month.

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