Aedgency Video Guide offers best practice advice on Cross Targeting

Performance-based marketing specialist Aedgency has launched the latest in its range of video guides for online marketers. One of Aedgency’s lead traffic managers explains how to get the most out of cross targeting whereby advertisers can look to widen the base audience for an online campaign by extending it to different niches.

The video tip outlines to marketers a four step guide to implementing an effective cross marketing strategy:

1. Decide what your core audience is.
2. Consider how the product/service to be advertised crosses over into other areas of interest.
3. Once you have decided what your primary and secondary audiences are, work on the messaging to ensure it offers elements that would appeal to each of the segments you have identified.
4. Design specific versions of the artwork to suit each of the groups you want to reach.

Explaining the appeal of cross targeting Sylvie Stankovic, Director of Advertising for Aedgency, said: “To be effective, online marketing has to be targeted. This may raise issues of reach for some advertisers, however by using cross targeting it’s possible to maintain contextualisation without sacrificing numbers.”

For more information on how to build cross targeting into a campaign and to hear how it can be used in practice please see the full video on Aedgency’s YouTube channel, available with captions in 5 languages.

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