Deenero to donate €1 to DJs Against Hunger for each registration by supporters of their 2009 music festival

Barcelona – Aedgency, European specialist in performance-based marketing,    has announced that it will donate €1 for each registration on Deenero.es by participants in the 5th    DJs Against Hunger Festival 2009.

This step by Deenero increases their collaboration with the    organising body, since Deenero is also a sponsor of the festival’s fifth edition, which takes place    26-July at the Mercat Fira de Bellcaire in Barcelona.   

Those attending the festival, which will feature 12 hours of electronic music combined with    social action and urban art, simply need to register for the new Cashback service at Deenero.    es, mention that they are supporters of DJs Against Hunger, and Deenero will donate €1 to the    organisation on their behalf.

Deenero is Aedgency’s new online, consumer-facing shopping service which complements the    integrated portfolio of Aedgency’s performance-based marketing EDGE Channels. This new    service allows e-buyers to view Cashback offers from a robust website or across a convenient    toolbar in the users’ browser. In addition, Deenero users receive up to a 30% cash refund on    purchases made at partner e-shops.

The festival has donated more than 33,000 euros in the four previous editions, and counts on    the participation of over 100 DJs and artists. This fifth edition seeks to raise more than 21,000    Euros, earmarked for the refurbishment and improvement of cooking and dining facilities in    four institutions in Barcelona that provide for persons suffering or at risk of poverty with drug    addiction or AIDS problems.

For Arianna Tregon, Deenero Product Manager in Spain, “our commitment to an initiative such    as this one constitutes a commitment towards the social development of the cities in which we    operate, and grants acknowledgement to Barcelona, which is home to our Spanish operating    office, for the reception bestowed upon us”.

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