Destinia.com chooses Aedgency as a new sales channel at European level

Barcelona – Aedgency, European specialist in performance-based marketing has signed an agreement with Destinia.com, the leading online travel agency in hotel reservations in Spain and Latin America, by virtue of which Aedgency shall provide email marketing, contextual marketing and Cashback services to the travel portal for its three main lines of business: hotel and flight reservations and car rental.

Thanks to its intelligent and contextual segmentation system, Aedgency will provide consumers with relevant offers related to these sectors when they conduct Internet searches. Destinia.com thus chooses Aedgency as a new sales channel at European level. The company will offer its services to the online travel agency in countries such as Germany, Holland, France and Italy in the first phase, though provision has been made for extending the service agreement to additional countries, including Spain, in the near future.

For Amuda Goueli, Marketing Director and Founding Partner of Destinia.com, “at Destinia.com we sought to be able to channel all our sales activities in Europe through a relevant partner with extensive experience in the market. Thanks to the excellent relations and outstanding results achieved by Aedgency in various joint undertakings in the past, we have decided to engage the company at a global level to afford us their support in bringing our ambitious sales plan in Europe to fruition. We are certain that Aedgency’s services will contribute to positioning our online travel portal as the most attractive option for perspective customers”.

In the words of Vincent Labey, CEO of Aedgency, “the services offered by Aedgency establish an exceptional channel of communication between brands and online consumers. Our range includes various marketing channels such as segmented offers, Cashback and email marketing, which will allow Destinia.com to reach individual consumers effectively with specific offers in line with their search patterns. What’s more, thanks to the Cashback formula, consumers that make purchases can recover a percentage of their spending, which constitutes an added attraction. This agreement is especially relevant to us as it marks a significant step in raising the profile of Aedgency in different markets”.

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