European digital marketing player Aedgency to shake up UK market

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European performance-based marketing specialist Aedgency is launching its integrated portfolio of online marketing services in the UK, bringing a purely results-driven business model to Europe’s most competitive online market.

Aedgency’s services portfolio has been realigned to provide greater coherence across marketing channels and a comprehensive rebrand brings all these services under the name ”EDGE Channels”.

This repositioning includes investment in an entirely new web presence to help clients better understand how to deploy Aedgency’s EDGE Method to maximise results. Aedgency’s services enable a privileged communication channel between online brands and digital users.

The integrated technology suite offers a range of routes to market to cover targeted offers, cashback and email marketing. Aedgency is able to differentiate itself from competitors through its investment in a bespoke analytics engine that is able to offer extremely granular targeting across all of the EDGE Channels. Vincent Labey, CEO of Aedgency, said: “We have been offering interactive marketing services to European customers since 2004 and have already built an opt-in user base of over 12 million across the Continent. We’ve been expanding steadily, but quietly, over the past four years but our move the UK signals our intention to put the company at the forefront of the European online marketing scene.”

Aedgency offers market-specific expertise across each of the countries it operates in and the new look Aedgency website has been designed to improve usability and content which better demonstrates how advertisers can get the most out of all the services in isolation or in combination. The site will initially be available in English, with Spanish, French, Italian and German versions to follow highlighting Aedgency’s presence in each key market.