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Aedgency promotes Sylvie Stankovic to head up new advertising division

European performance-based marketing specialist Aedgency has created a new business unit to meet the increasingly sophisticated demands of online advertisers with digital advertising specialist Sylvie Stankovic at its head.

Aedgency appoints José Ángel Gallego as Sales Manager for Spain

Performance-based marketing specialist Aedgency has appointed José Ángel Gallego as Sales Manager for Spain to oversee sales strategy across the country.

Aedgency presents its “ten commandments for online shoppers”

European performance-based marketing specialist Aedgency has released its ten commandments for online shopping to celebrate World Consumer Rights Day on Monday 15th March. The guidelines are part of the pan European company’s consumer education programme through which it aims to help users protect their rights when they turn to Internet to find the best offers.

Aedgency comments on new VAT-regulations for publishers in Italy

The affiliation market is growing every day. Since the start of this year, new regulations introduced in Italy, dictate that any VAT-registered publisher monetising its websites through affiliation services by non-Italian companies, such as the ones provided by Aedgency, must issue a regular invoice - with no need to charge VAT and add the sentence “Operation off VAT application domain.” Up to the end of 2009, users had only to provide a hand-written note declaring they had received payment for the publication of a banner or text advertisement on their website or blog.

Aedgency releases new version of Deenero toolbar

Performance-based marketing specialist Aedgency has updated the toolbar functionality for its online shopping service, Deenero. The 2.0 version of the toolbar now offers three distinct sections – My Account, Deenero Search and Cashback Notification – which allow users to earn up to 30% of the value of their purchases in the form of Cashback in an easy and intuitive way.

Aedgency to make its predictions for the future of online marketing at OMExpo Madrid

Aedgency, the European performance marketing specialist, will be at the sixth annual Online Marketing Expo in Madrid on 24^th and 25^th February. Aedgency staff will be on hand at stand 81 to advise visitors on how to take advantage of results-based marketing techniques and on the best strategies to help advertisers maximise conversions.

2009 growth reveals recession is no barrier to growth of Aedgency’s affiliate services

Performance-based marketing specialist Aedgency has reported strong growth across all of its affiliate services, despite the difficult economic climate in Europe.

Aedgency Video Guide helps marketers make the switch to conversion-based campaigns

Performance-based marketing specialist Aedgency has today released the latest in its video guide series for online marketers. Aedgency’s Head of Media Buy, Sven Hezel, outlines how to migrate campaigns from a CPM (Cost Per Thousand) to a CPA (Cost Per Action) payment model.

Aedgency introduces coupons to its portfolio of services

Performance-based marketing specialist Aedgency has announced the latest addition to its range of affiliate services. Aedgency now supports coupons and voucher codes to help advertisers and brands drive traffic to their sites by offering value added propositions such as free shipping, 2 for 1 offers, money off or percentage discounts.

Italians make up highest number of visitors to Aedgency website

Performance-based marketing is getting more and more popular among European marketers, and the Italian public seems to play a leading role in this growth of popularity. Aedgency, the performance-based marketing specialist, has indicated that the number of unique visitors to its website rocketed to their highest levels in 2009 and was able to pinpoint that the highest proportion of users accessing its corporate site were from Italy.