Letter from Aedgency founder Vincent Labey
Thursday, 09 July 2009
2009 marks a year of strategic growth for Aedgency and I want to take a moment to share with you the highlights from the first half of the year and offer some insight into our plans for the second half.
The first milestone of the year came when we consolidated Aedgency, bringing our various business units – Context Network, Klikir and Opt-in – under one brand to strengthen Aedgency’s position in the market. From this foundation, our new website was launched, now available in 5 languages.
The company is growing quickly. Today our team has grown to 165 employees strong, a jump from the 70 employees we had on board in July, 2008. The support this growth we’ve acquired additional space in both our Dublin and Barcelona offices, I recently promoted our Head of Contextual Offers & Email – Sylvie Stankovic – to Director of Aedgency Ireland, and we’ve expanded our human resources team.
Another key milestone occurred in Q1 with the addition of a commercial team, enabling Aedgency to support and service new markets quicker. To date, we have entered two new markets: U.K. and Switzerland. Each country is driven by native sales manager, and offers media agencies and advertisers the ability to work directly – and efficiently – with Aedgency.
Innovation plays a large role in 2009. With our vision for the future of performance-based marketing, we’ve introduced a strategy for addressing critical online buyer behaviour issues and expanding our position as leaders in traffic generation in Europe. Through continuous improvement, we have adapted our business, making a dynamic shift to a consumer-centric business model. Our privileged communication channels now include Deenero, our e-buyer community in France and Spain (launching soon in Italy, Germany and U.K.).
From the R&D side, we have also re-engineered and optimised our proprietary targeting technology. Two new engines have been developed that improve our ability to search out and identify shoppers from across the Internet to serve up offers.
Lastly, in June our email marketing team garnered previously unreached performance marketing results when they launched Aedgency’s first live segmentation email campaign.
So, what’s next? This summer we will roll out A-Shop, an online “offers” website that gives consumers the freedom to search for our advertisers’ offers online, 24/7. Plus, in Q4 look for our new added-value proposal for consumers with robust features and innovative back-end technology to save them time and money.
Through these moves, I hope one message is clear… Aedgency is committed to our vision for performance-based marketing. Our commitment to this vision is guiding major decisions and strong investments that enable Aedgency to deliver new levels of value for our customers. We’re excited about this direction and the future we share together.
